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HistoryIn the 1880s Henry Walker moved from Mansfield to Leicester to take over an established butcher's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.
Present dayWalkers are now owned by Frito-Lay, which in turn is a subsidiary of Pepsico, though they are still a significant presence in Leicester and sponsor Leicester City football team's stadium, the Walkers Stadium. Gary Lineker, formerly a Leicester City footballer is now the face of the company, starring in most of their advertising campaigns. The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations. In 2000, Walkers' 1995 advert starring Gary Lineker was named the 9th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4. In February 2006, Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat in their crisps by 70%. As of late 2006, the company has added nutrition values on the front of the Walkers crisps packets. Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor were the three main brands of Nabisco's UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers. The only product currently retaining the Smiths brand are Bacon Flavour Fries and Scampi Flavour Fries. Notably, Walkers package their cheese and onion crisps in blue packets, and salt and vinegar in green. This is the opposite to every other crisp manufacturer.
Product lines
FlavoursBBQ Rib; Branston Pickle**; Cheddar Cheese; Cheese and Onion; Feta and Herb**; Greek Kebab**; Heinz Tomato ketchup; Lamb and Mint; Marmite yeast extract; Pickled Onion; Prawn Cocktail; Ready Salted; Sweet and Sour Cat; Roast Chicken; Salt and Vinegar; Sausage and Ketchup**; Smoky Bacon; Spicy Chilli; Steak and Onion; Tomato and Basil**; Turkey and Bacon**;
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